Loya becomes the headline sponsor for the 2016 Angola Girabola
GIRABOLA (meaning a spinning ball) was founded in 1979 and is the top division in Angolan Football, which is organized by the Angolan Football Federation. The winner and runner's up of this league will quality for the CAF Champions league and further winners of CAF will earn a place in the FIFA world cup. Football, which is called the king´s sport in Angola, is the favourite pastime for the youth, as it is in many countries across the world, and Girabola has been the biggest sporting event in Angola for many years. Sixteen teams are playing in this year´s championship, with matches being held in different provinces of Angola. The current Girabola championship will run for a period of 7 months with 240 matches. The difference this year is that for the first time, a local TV company called ZAP has purchased the rights to the championship and is broadcasting in HD, a selection of the games live every weekend. To boost the brand awareness of LOYA across the country and to get closer to the Angolan youth, LOYA decided to be a part of the 2016 and 2017 Girabola as one of only two "Golden Sponsors".
LOYA is already creating a buzz with ATL activations through specially shot TVCs that are shown during the televised games and Social Media platforms. There are already 12 000 fans on the LOYA Angola Facebook page and the numbers are growing every day with lots of positive online discussions, quizzes and lucky draws. Huge on-pitch LOYA canvases, Loya advertisements on the electronic strips across the ground are used to lift the brand presence. On-the ground activations include penalty shootout competitions during half time on LOYA branded goal posts, tombola draws and dry sampling of LOYA milk powder to the fans at the games. All in all, we see Girabola 2016 as a great platform to build LOYA brand equity and boost the brand's position across the country in Angola.